Fenty Beauty

A self-initiated redesign exploring how Fenty Beauty’s digital presence could evolve through a more refined UX and elevated visual design. The goal was to capture the brand’s inclusive, confident spirit while creating a smoother, more immersive shopping experience.

This is an unofficial, self-initiated design study inspired by publicly available visuals and products from Fenty Beauty. Product names such as “Diamond Bomb” are trademarks of Fenty Beauty and are used here solely for reference. All images are © Fenty Beauty and are included for illustrative purposes only. No affiliation, endorsement, or employment relationship exists between the designer and Fenty Beauty or Kendo Brands. This project is created exclusively for educational and portfolio purposes, and is not intended for commercial use.

Date: August 2025

Project: Fenty Beauty website redesign

Role: Research & Web Design

Image of an iPhone 14 displaying the product page of the website.
Image of an Mac Book Pro 16 displaying the product page of the website.
Image showing layers of all sections within the product page on redesigned website.
Image of the current Fenty Beuaty website design labelled as 'before', next to it is the new design of the website labeled as 'After'