Valeska

Valeska is a designer clothing brand that aims to create original and comfortable pieces to live the city to the fullest.

I designed the brand, created a series of images to apply on social networks and was in charge of the design of the packaging and labels.

Date: June 2021

Client: Valeska

Role: Graphic Design & Art Direction.

Brand moodboard showing colors, shapes, logos, and packaging.
Billboard promoting the brand in the middle of the aisles of a shopping center.
Front and back of brand labels.
Two-piece collage designed for social media promotion.
Four brand logo variations
Brand shopping bag design. The front features a white background depicting a black rose and the letter V, and the sides feature the brand name on black.
A woman wearing an orange tailored jacket, looking at the camera. The brand's logo is visible in the upper right corner of the image.